This week we will focus on another well-known brand that is globalized, Starbucks. Remember that your individual post should be proofed carefully before you submit. Be sure to include content from the articles/video clips in your individual post.

Cite and reference the sources below--demonstrate what you've learned from the sources and how you can apply the content in your post.

Questions for this week:

1) What does Starbucks see as its assets as they began to market their award-winning coffee internationally?

2) Starbucks as been named to the Ethisphere's list of the World's Most Ethical Companies. What issues arise ethically as a company markets their products to different countries?

3) What strategies do you see that Starbucks has specifically executed to be successful in the global market?