This week's assignment, plan to  150-200 words on the following:

• Choose a real brand (not one you make up) for your quarter-long project and social media plan. This should be a brand that you like and admire -- anything from fashion to food to gaming. Make sure it's a brand you're familiar with and have some knowledge about.
• Research the brand's current social media presence. What platforms do they use, what kind of content do they post, what is their tone of voice?
• Identify your brand's target audience and their preferences. Who are you trying to reach with your plan? What are their demographics, interests, needs and pain points? What kind of content do you think the target audience likes and responds to? How do they use social media?

Answer the questions above directly to the best of your knowledge and research. Lean on this week's reading to help you answer these questions, too!