Question: This weeks assignment requires for you to write brand slogans for 3 social media platform: Twitter , Instagram and TikTok . Consider Covid19 situation .

This weeks assignment requires for you to write brandslogans for 3 social media platform: Twitter, Instagram andTikTok.

Consider Covid19 situation. What side of each platform cameforward during this time of epidemic?

You have to write 10 slogans for each then select one amongthem. Hence, you will write 30 slogans in total.

While working on your slogans, here are some guidingquestions you have to ask yourself:

1. What is the brand essence of each medium? What is theirreason to exist in the first place?
2. What is their brand promise?
3. What kind of benefit do they provide to consumers(rational, emotional, value related)? What consumerneed/needs do they satisfy?
4. Where does the consumer insight lie? What insight has guided you when you came up with your slogan?

Twitter

Product/Service Truth (Brand essence)

Consumer Truth (Insight)

Slogan Alternatives

Write your chosen slogan and explain why you have selected it?

Instagram

Product/Service Truth (Brand essence)

Consumer Truth (Insight)

Slogan Alternatives

Write your chosen slogan and explain why you have selected it?

TikTok


Product/Service Truth (Brand essence)

Consumer Truth (Insight)

Slogan Alternatives

Write your chosen slogan and explain why you have selected it?

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