This weeks assignment will be based on IMCs Select a brand and its IMC at the bottom, and like we reviewed the Land Rover Above & Beyond campaign in class, identify 4 consumer touchpoints in which the brand weaves the core thread of their IMC to create a campaign for consumers based on one single-minded message Identify the single-minded message, and how the brand connects with consumers to share this single-minded message. Show your consumer touchpoints visually and provide an explanation for each Submit to Canvas- 1 page only Always- Like a Girl Old Spice- Smells Like a Man Go Pro- Be a Hero Special K- What will you gain when you lose? Dove- Real Beauty P&G- Thanks Mom