This written assignment will help you practice Industry and Competitive Environmental Analysis which is required later in the term for the Capstone Project.. The case for this assignment is The Rise and Demise of Airbus A360 (Case 1) pages C-13 to C-25 . Do an Industrial Environment Analysis of the company's industry based on Porters 5 forces: Porter's "five forces of competition" Intensity of rivalry - INFLUENCED BY: Threat of new entrants or barriers to entry/exit Bargaining power of suppliers Bargaining power of buyers Threat of Product Substitutes - switching costs Competitive Environment Analysis Who are Airbus's direct competitors? What are the key success factors needed to compete in this industry? On what basis do customers choose in this industry