Question: Thoroughly read Case 2 - CrossFit at the Crossroads Be ready to answer the following questions in class: Describe Glassman s management style. Is he

Thoroughly read Case

2 -

CrossFit at the Crossroads

Be ready to answer the following questions in class:

Describe Glassman

s management style. Is he a good leader? Why or why not?

Identify CrossFit

s Give reasons as to why or why not CrossFit will be able to compete with these competitors.

Can CrossFit continue successfully competing against larger publicly traded firms? What are the advantages of the CrossFit business model?

How should Glassman continue to innovate and grow in a difficult market segment? What are they doing that will make them successful? What are they doing that could make them fail? What should they do differently?

How should CrossFit address the many business challenges and ethical criticism facing the company?

Is the fitness industry attractive? What forces are key in determining profitability? Does CrossFit have a good position?

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