Question: Thoughts on consumer decision-making. The customer decision-making process involves consumers becoming aware of and defining their needs, collecting information about how to better satisfy those

Thoughts on consumer decision-making.

The customer decision-making process involves consumers becoming aware of and defining their needs, collecting information about how to better satisfy those needs, assessing alternative viable choices, making a purchasing decision, and evaluating their purchase.

Understanding the customer decision-making process is crucial for any sector, but eCommerce companies have a distinct advantage in this regard. Online retailers may use the data to incorporate conversion strategies at any step of the process because online shoppers produce so much more data than those in brick-and-mortar stores. Can you share your insight and related references?

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