Question: Three Mobile Virtual Network Operators (MVNO) in Turkey are Turkcell, Trk Telecom and Vodafone. The demand for the services of MVNOs shows an increasing trend.

  1. Three Mobile Virtual Network Operators (MVNO) in Turkey are Turkcell, Trk Telecom and Vodafone. The demand for the services of MVNOs shows an increasing trend. One of these operators decided to increase their price (5 %) without making any additions to the services offered. Do you think increasing the price of a service and keeping the benefits the same will lead to sustained competitive advantage? Why? Why not?

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