Three paragraphs (6 to 8 sent. each) about recall (one - two reference links)

Definition: "The most commonly employed metric used in an on-air test is recall - that is, the number of persons able to recall the ad and/or its message. In an examination of real word advertising tests conclude that recall and persuasion pre-test while often employed, do not fare well in respect to reliability and/or validity."

Answer rating: 100% (QA)

Recall in advertising refers to the ability of individuals to remember a specific ad or its message after being exposed to it It is a commonly used me... View the full answer