Through this project, you will demonstrate your ability to take the information and experience gained throughout the semester and use it to produce an actual marketing plan for a new product of your choice. Use an imaginary company that has been in business for a while(such as S&S Smoothie in Appendix A of your textbook),or an imaginary new business that has never been in the market.

EXECUTIVE SUMMARY	Situation Analysis, Marketing Objectives, Marketing Strategies, Implementation & Control
A. SITUATION ANALYSIS
1. Internal Environment
a.Mission Statement
b. Organization Structure
c. Corporate Culture
d. Past and Current Marketing
e. Current Products
f. Current Markets
g. Customers/Sales
2. External Environment
a. Competitive Environment
b. Economic Environment
c. Technological Environment
d. Politcal and Legal Environment
e. Sociocultural Environment
3. SWOT Analysis
Strengths, Weaknesses, Opportunites, Threats
B. MARKETING OBJECTIVES
C. MARKETING STRATEGIES
1. Target Markets
a. Consumer Markets
b. Organizational Markets
2. Positioning the Product
3. Product Strategies
4. Pricing Strategies
5. Promotional Strategies
6. Supply Chain Strategies (Distribution)
D. IMPLEMENTATION
Action Plans : Create a table that includes:
1. Action Item
2. Responsibility
3. Timeline
4. Responsible Party
5. Budget
6. Measurement and Control