tifications : Google

Google Ads Al$-$Powered Perforn

d$)$ Analytics

sessment$\_$responses$/$take$?$enrollment$\_$id$=259870549$&survey$=$false

Assessment

Question $20$ of $50$

If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value$-$based bidding help them?

It would optimize for driving lead volume, since all customers create the same amount of value. It would let them optimize for high$-$value customers and a high volume of leads simultaneously. It would allow them to maximize total conversion value at a desired ROAS target or budget. It would allow them to focus on the maximization of website traffic as a means of attracting new potential customers.