Question: Tim Cook, Apples current CEO, stated that Apples mission statement is to bringing the best user experience to its customers through its innovative hardware, software,

Tim Cook, Apples current CEO, stated that Apples mission statement is to bringing the best user experience to its customers through its innovative hardware, software, and services.

a) List 13 objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, To be the most popular theme park for international visitors.)

b) Convert objectives into specific marketing goals that are easy to measure and evaluate. (Example: Our goal is to increase market share of international theme park visitors by 10% in the next two years.)

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