Tim Hortons will introduce pre-packaged salads. These salads will be at or less than 400 calories each and will be featured on a healthy choice, lunch menu. There will be 5 basic salads with an option between 8 various salad dressings. The 5 salads will include: Traditional Ceasar Salad, Chicken Ceasar Salad (for an additional dollar), Spinach Salad, Garden Salad, and Greek Salad. The package that the salad will be in will be an environmentally friendly, reusable, clear plastic container, to coincide with Tim Hortons environmentally friendly corporate objectives. Further, along with other packages being used, the packaging of the salad will include the quote always fresh in order to maintain Tim Hortons competitive position, and differentiating aspects. On the package, there will be an exact calorie count, nutritional count, price of the product, expiry date, date packaged (in order to ensure freshness), and the products ingredients.

A. Which of the Response Hierarchy Models discussed in chapter 4 is most applicable for this product or service? B. Specify the stages in the response process through which consumers will have to pass before purchasing your product or service.