Question: To avoid new - product failure, new - product expert Robert M . McMath suggests implementing a regional rather than a nationwide rollout of a

To avoid new-product failure, new-product expert Robert M. McMath suggests
implementing a regional rather than a nationwide rollout of a new product.
building a hierarchical organizational structure so that more people have a chance to spot product problems.
focusing on customer benefits and learning from the past.
increasing the marketing budget, since "success comes to those who can outspend the competition."
releasing several different versions of a new product at the same time to see which one is most successful.
To avoid new-product failure, new-product expert Robert M. McMath suggests implementing

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