Question: To avoid new - product failure, new - product expert Robert M . McMath suggests Question 2 9 options: A ) focusing on customer benefits
To avoid newproduct failure, newproduct expert Robert M McMath suggests
Question options:
A
focusing on customer benefits and learning from the past.
B
releasing several different versions of a new product at the same time to see which one is most successful.
C
increasing the marketing budget, since "success comes to those who can outspend the competition."
D
building a hierarchical organizational structure so that more people have a chance to spot product problems.
E
implementing a regional rather than a nationwide rollout of a new product.
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