Question: To avoid new - product failure, new - product expert Robert M . McMath suggests Multiple Choice releasing several different versions of a new product

To avoid new-product failure, new-product expert Robert M. McMath suggests
Multiple Choice
releasing several different versions of a new product at the same time to see which one is most successful.
increasing the marketing budget, since "success comes to those who can outspend the competition."
implementing a regional rather than a nationwide rollout of a new product.
To avoid new-product failure, new-product expert Robert M. McMath suggests Multiple

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