Question: To develop and implement an effective retail strategy, retailers should understand why customers shop, how they select a store, and how they select among the

To develop and implement an effective retail strategy, retailers should
understand why customers shop, how they select a store, and how they select among the store's products
primarily focus on building a sustainable advantage that can be easily implemented by their competitors
exclude the impact of microenvironment factors from their strategy
avoid responding to broad demographic and lifestyle trends in the society
To develop and implement an effective retail strategy, retailers should understand

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