Question: To develop psychographic segments, the marketer must understand consumers' Question 2 2 options: age, income, and education. gender, race, and religion. disposable personal income, benefit

To develop psychographic segments, the marketer must understand consumers'
Question 22 options:
age, income, and education.
gender, race, and religion.
disposable personal income, benefit perceptions, and alternative egos.
self-values, self-concept, and lifestyles.
buying patterns and behaviors.

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