Question: To enable the firm to create both more value for customers and increase its profitability Kim and Mauborgne introduce the 4 - action framework or

To enable the firm to create both more value for customers and increase its profitability Kim and
Mauborgne introduce the 4-action framework or ERIC. What does ERIC stand for?
a. None of these
b. Efficient, Refine, Install and Control
c. Eliminate, reduce, increase and create
d. Enhance, Raise, Inform and Conduct
To enable the firm to create both more value for customers

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