To keep its product line fresh, Kellogg's must continually develop new products. A recent new product introduction, Blue Ginger Multi-grain Blue Rice Chips: Black Sesame and Sea Salt flavor from Kellogg's is a light and crispy blend of brown rice, corn, and oats, combined with black sesame seeds and sea salt. The chips are positioned as a healthier alternative for snacking with 70% less fat than potato chips, 3 grams of fiber, and 23 grams of whole grains per serving. Blue Ginger Multi-grain Blue Rice Chips: Black Sesame and Sea Salt flavor will be available for sale at wholesale clubs including select Costco Wholesale, Sam's Club, and BJ's Wholesale Club stores throughout the United States.

1) Describe the Target Market in one sentence that you think relates to the above product.

2) List the first two specific Demographic characteristics (not just the titles) that you would pick for this product.

3) List the second two specific Demographic characteristics (not just the titles) that you would pick for this product.

4) Be Brief but tell why you thin your above choices make sense.

5) What stage of the Product Life cycle is the product in?