To keep its product line fresh, Kellogg's must continually develop new products. A recent new product introduction, Blue Ginger Multi-grain Blue Rice Chips: Black Sesame and Sea Salt flavor from Kellogg's is a light and crispy blend of brown rice, corn, and oats, combined with black sesame seeds and sea salt. The chips are positioned as a healthier alternative for snacking with 70% less fat than potato chips, 3 grams of fiber, and 23 grams of whole grains per serving. Blue Ginger Multi-grain Blue Rice Chips: Black Sesame and Sea Salt flavor will be available for sale at wholesale clubs including select Costco Wholesale, Sam's Club, and BJ's Wholesale Club stores throughout the United States.

The Staff is debating over Media Alternatives for the advertising campaign. There are proponents for TV, Radio, Print Media or Direct Mail. Your boss asks you to pick the ONE that you think is best.

1)Which Media type would you pick?

2)Tell WHY you think this fits the target market that you selected

3) Describe the script or the message inside of this advertisement. Show details.

4) WHERE would you run this ad? (be specific on exact media placement for this Ad, include whether it's to be run locally or nationally.)

5) WHEN would you run this ad? (How often and how long during the year, times per week, which weeks per year)