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You have been hired as a strategy consultant for Yunnan Lucky Air. After reading the case information, select one or more of the best strategic options that the organization should adopt. Analyze the case study by answering the following questions.

1. What is the organizations strategy? Who are the target customers, and why do they buy from Yunnan Lucky Air?
2. Who are the largest competitors, and how do they try to differentiate themselves from Yunnan Lucky Air?
3. How do Yunnan Lucky Air profits compare with those of the top competitors?
4. What top two to four industry trends will most affect Yunnan Lucky Air?
5. What do you see as the companys most important tasks/priorities over the next twelve to twenty-four months?
6. What are the risks involved?

Select the best strategic options based on the decisions made.