To write a skillful persuasive request that begins indirectly develops convincing reasoning using one or more appeal (emotional, logical, and/or character-based); and closes with goodwill and action.

Before you write anything, you should think through the situation and work out a strategythat is, how you will explain or justify your decision.

Relevant Concepts:

Determining the effectiveness and/or weaknesses of a message.

Planning Your Communication Strategy Using a Problem-Solving Approach (Chapter 1) and Audience Analysis Checklist (Chapter 2) worksheets

Revising for effective, positive communication

Assignment Background:

Earlier this semester you were asked to submit an indirect persuasive request to your employer (me), with the goal of convincing me to begin a tuition/book reimbursement program at First Federal Bank. You wrote that message before we learned about setting up a message based upon a message plan.

Scenario:

After working for a few years, you decide to extend your college education on a part-time basis. You know that your education can benefit your employer, but you cant really afford the fees for tuition or books. Youve heard that many companies offer reimbursement for fees and books when employees complete approved courses with a grade of C or higher.

As a hard-working employee of First Federal Bank and Trust, write a memo to the Chief Executive Officer, Joann Carcioppolo, persuading her to start a tuition/book reimbursement program.

Assignment Instructions: Indirect-order, persuasive messages are effective when a writer must use convincing appeals/reasoning, make a call to action, and close with goodwill.

Step 1: Review your original persuasive request submitted as the benchmark writing assignment in week one.

Step 2: On a new document, LIST weaknesses/shortcomings (if any) in the indirect-order persuasive message from your original benchmark submission, based on:

the general plan for indirect-order, persuasive messages using one or more appeals,

the suggestions for developing the strategy using the indirect-order for persuasive request messages (LO 7-1 and LO 7-2),

the appropriate format and letter parts from Chapter 2 and Bonus Chapter APreview the document; and,

the appropriate writing style suggestions from Chapter 4 (LO 4-1 through LO 4-16).

* Cite your reasons based on the appropriate chapter and learning objective.

Step 3: Plan your communication strategy using the Problem-Solving Approach and Audience Analysis Checklist BLANK worksheets from Chapters 1 and 2 attached here.

Step 4: Revise the message to meet the indirect-order message plan for a Persuasive Request (appropriate document format/open/body/close) and appropriate writing style. Use the grading rubric to ensure you meet the highest level of competency.