Question: Today, Google has expanded from a search engine to a range of internet services such as email, navigation maps, digital libraries, blogging services, and more.
Today, Google has expanded from a search engine to a range of internet services such as email, navigation maps, digital libraries, blogging services, and more.
Do you think that Google's strategy is based more on utilizing its unique resources and capabilities or on the satisfaction of specific need that it identifies to the users of its services?
If so,then
(a) What do you think are Google's main resources and capabilities?
(b) How did Google use the Resource-based strategy model when it was first established?
(c) Analyze the difference between ''inside-out'' vs ''Outside-in'' strategy
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