Question: Tom a hotel operator has found out that due to Covid 19 he can sell 70 plates a week directly to customers if the price
- Tom a hotel operator has found out that due to Covid 19 he can sell 70 plates a week directly to customers if the price is Kshs 480 per plate. In error, the price was recently advertised at kshs 780 per plate and as a result only 40 plates were sold in the week. Toms fixed costs of production are Kshs 28,400 a week and variable costs are kshs 70 per plate.
Required:
- The linear demand function ( Price function) in the form P = f (Q)
- Break even plates and revenue
- Assuming a suddent change in trading conditions due to covid 19 persistence resulting in a 20% reduction in demand at all levels. Find the new demand function and the corresponding break-even point in plates and shillings. (10 Marks)
- Bigwa hotel sells meals whose data in two periods are as follows:
| Period | Sales ($) | Variable costs ($) | Profit ($) |
| 1 | 100,000 | 60,000 | 20,000 |
| 2 | 150,000 | 90,000 | 40,000 |
Assume that the selling price per unit, variable cost per unit and fixed costs are the same in the two periods.
Required
- Determine the fixed costs
- Break even sales revenue
- What is the profit when sales are $ 800,000
- What are the sales required for a profit of $ 420,000
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