Question: Too often, even experienced professionals start a sales presentation by talking about the solution they are offering rather than the problem they are solving. Do

"Too often, even experienced professionals start a sales presentation by talking about the solution they are offering rather than the problem they are solving."

Do you agree with the quotation from the text book? Use concepts from the text book to support your answer. Can you think of examples when you have experienced this? What was the result?

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