Question: Tools and methods for macro environment analysis The most popular and used tool for performing macro environment analysis is the PESTEL Analysis. PESTEL is an

Tools and methods for macro environment analysis

The most popular and used tool for performing macro environment analysis is the PESTEL Analysis. PESTEL is an acronym for Political, Economic, Social, Technological, Legal and Environmental.

You have a choice to select a company or industry:

a) Select a podcast story, Innovation fuel, and select an issue

or

b) find a current issue on the internet.

1) Considering the various environmental forces impacting business and performing a full Macro analysis. How the organization must respond to the selected issue.

2) What are the ethical implications involved in your selected issue/topic, and how can these ethical situations be resolved and/or avoided?

3) It is 10% of your final mark

4) Due date Jan 26

5) Students have only one chance to submit their papers. There is no excuse.

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