Question: TOPIC 1: Model of Consumer Behavior - Personal Application Let's take the Model of Consumer Behavior for a spin. Consider a specific time you purchased

TOPIC 1: Model of Consumer Behavior - Personal Application

Let's take the Model of Consumer Behavior for a spin. Consider a specific time you purchased a meal for yourself or your loved ones outside the home. This could a take-out order, a delivery order, an outdoor dining situation, or a time you visited a restaurant. The meal doesn't have to be fancy or expensive, just something that was satisfying to you at the time.

  • What was your choice of restaurant or food delivery establishment? Provide a link, if possible.
  • What was your decision-making behavior in the meal purchase? Was it a routine, complex, or limited problem-solving situation? Identify which behavior and explain how the level of involvement played into your decision.

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