Topic 2: Customer Satisfaction Surveys- Personal Application

You might remember Joy Mead, associate director of marketing at Procter & Gamble, when she spoke about consumer behavior. Listen to this clip to hear Mead talk about the research techniques and methods Procter & Gamble uses to develop consumer insight. You will learn that the company isn't just interested in what consumers want now but also years into the future.

Create one question you would ask customers of the brand (Krispy Kreme) you are profiling for the purposes of measuring customer satisfaction. The question type can be multiple choice, comment/essay, rating scaleyour choice based on the objective of the question.

Give a few brief comments as to why you felt this question was an important measurement of customer satisfaction and why you chose the particular question format.