Topic: Amazon

Role: You are a marketing team within a prestigious marketing firm

Audience: Your boss, the Marketing Director

Format: Word Document(No handwritten stuff please)

Task: Your supervisor has assigned your team a large, well-known client. He wants your team to conduct a situational analysis of the company and provide him with a report as soon as possible.

Your Research Assignment 2 must have the following elements:

• Include a title page that states your name, the marketing agency's name, the assignment title, the date composed, and a word count.
• Include some visual components (creative, graphs, etc.)
• APA citation style, including in-text citations.
• 1000 word minimum
• Provide an Analysis of Primary Competition (include a comparison and contrast with the company). How is the company different or unique from its competitors?
• Analysis of Consumer. Who is this company's target market?
• Who is the company's target audience? Why?
• In your analysis, be sure to discuss characteristics of your audience (geographic, sociographic, psychographic, demographic, behavioral)
• Provide a buyer's persona
• Outline the primary problem which the marketing strategy will address. What gap will the marketing campaign seek to fulfill?