Topic: Building Customer Relationships

1 - Discuss how you would leverage CRM to drive customer satisfaction, give specifics.

2 - Imagine for a moment that you are in charge of your favorite local business -not Apple, or Amazon. Now that you have a business in mind, how would you go about designing a "system" to evaluate its customers' service health?

3- The purchase decision is critical in driving customers to pick which company they will do business with. How would you use technology to influence customers' purchase decisions to increase your business' customer base?

4 - Post-purchase evaluation is critical to the business. That is where customers would evaluate if the quality of the product/service is good enough to do repeat business. Also, when it is the case, this will drive customer referrals as well. Discuss how you would capture customer evaluation and how you would use it to improve your business.