Topic CLV Customer Lifetime Value (1 page memo) Choose a article substantive from an appropriate source, preferably a business focused publication or publication that has a significant business coverage Summarize article about a paragraph Identify and explain at least three marketing related concepts of CLV How is the way the concept is in your article similar or different to the topic of CLV Discuss your reactions( why you chose, did you like, what else) Include article reference formatted in APA style

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Question: Topic: CLV Customer Lifetime Value (1 page memo) Choose a article substantive from an appropriate source, preferably a business focused publication or publication that has

Topic: CLV Customer Lifetime Value (1 page memo)

Choose a article substantive from an appropriate source, preferably a business focused publication or publication that has a significant business coverage.

Summarize article about a paragraph
Identify and explain at least three marketing- related concepts of CLV
How is the way the concept is in your article similar or different to the topic of CLV
Discuss your reactions( why you chose, did you like, what else).
Include article reference formatted in APA style.

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