Question: topic: New product development process suppose you are now in phase 2 of NPD process: concept generation Question: in general, what produc t concepts can

topic: New product development process

suppose you are now in phase 2 of NPD process: concept generation

Question: in general, what product concepts can you generate if you use the following methods if you are planning to develop a book reading lamp as your new product:

1. problem analysis

2. Gap analysis (Determinant, AR,OS)

3. brainstorming

4. user analysis

5. crowdsourcing

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