Question: Topic: New product development suppose you are developing a new product ---> night book reading lamp you are now in phase 2 of product development:

Topic: New product development

suppose you are developing a new product ---> night book reading lamp

you are now in phase 2 of product development: Concept Generation

Question: for this product (reading lamp),

(a) state 2 methods that you have used to generate concepts. ( What are these two methods? How did you use them to generate the concepts? )

(b) Two concepts that you have generated based on these two methods. (What are these two concepts? Explain each of them)

Examples of some concepts: User innovation/ User toolkits/ Crowdsourcing/ Lead users/ Open innovation

Examples of methods: problem analysis/ scenario analysis/ product attributes/ gap analysis(determinant/ AR perceptual/ Overall similarities)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Topic: New product development suppose you are developing a new product ---> night book reading lamp you are now in phase 2 of product development: Concept Generation Question: for this product...

Q:

Topic: New product development suppose you are developing a new product ---> night book reading lamp you are now in phase 2 of product development: Concept Generation Question: for this product...

Q:

topic: New product development process suppose you are now in phase 2 of NPD process: concept generation Question: in general, what produc t concepts can you generate if you use the following methods...

Q:

New product/services, e-commerce please answer questions 1,2,4, & 5 The long and difficult 13-year journey to the marketplace for Pfizer's Viagra Introduction There are many stories that have emerged...

Q:

QUESTION 28 TCBY wants to expand its line of food products. The company sent surveys to consumers to determine which food items would appeal to them for dessert or snacks. The company is in which...

Q:

Question content area top Part 1 Which of the following is the phase in the new product development process in which companies launch a new product, with full - scale production, distribution,...

Q:

PRINTED BY: smj@staceymjohnson.com. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be...

Q:

Please answer below with elaborative justification from the attached cases below: What is similar and different about the two case companies? How important is the ProFusion platform to Adnexus?...

Q:

Read below and look around at your organization, whether your school or workplace. What three ideas can you come up with right away for possible innovations? How would your ideas, if implemented,...

Q:

i want Format for case memos The memo should cover three important areas 1: The main problem the company/decision maker is facing (this is the most important step of the memo). This is your view of...

Q:

Lizzie Borden's sales last year were $25 million and its total assets were $8 million. Current Liabilities were $4 million and common stock and retained earnings were $20 million. LB's sales are...

Q:

Describe the concepts of family branding and individual branding in relation to international brand management.

Q:

7. (LO1, 2, 3) Lucy Smith was in a dilemma to choose between two stocks: TELUS Communications (listed on the TSX) and Seair Inc. (listed on the TSX Venture Exchange). On the Internet, she was able to...

Q:

Read the articles on journaling and review the template provided. Identify what approach, to journaling, in the articles you found useful and why. Post to the discussion forum that you have reviewed...