Topic: New product development

suppose you are developing a new product ---> night book reading lamp

you are now in phase 2 of product development: Concept Generation

Question: for this product (reading lamp),

(a) state 2 methods that you have used to generate concepts. ( What are these two methods? How did you use them to generate the concepts? )

(b) Two concepts that you have generated based on these two methods. (What are these two concepts? Explain each of them)

Examples of some concepts: User innovation/ User toolkits/ Crowdsourcing/ Lead users/ Open innovation

Examples of methods: problem analysis/ scenario analysis/ product attributes/ gap analysis(determinant/ AR perceptual/ Overall similarities)