toring Enabled: Exam $1($i$)$

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Which of the following statement about different buying situations in B$2$B marketing is most accurate?

Multiple Choice

Among the three buying situations, the modified rebuy situation usually involved most members of a buying center and probably use all six steps in the buying process

When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the gatekeeper

For $B2B$ salespeople, usually the easiest sale is a straight rebuy situation among the three buying situations

In both new buy and straight rebuy situations, several members of a buying center will be intensely involved in the purchase decision