Total Marks: 30 marks

Word limit: 2500

Assignment question:

Our local economy is going through a fast-changing phase. Marketing managers are making most of the marketing tools to differentiate their products from their competitors. Due to many internal and external factors, marketing managers constantly need to review the stance of their company on the market and take strategic decisions for the long-term survival of their companies. Analyse the internal and external environment in which any company is operating. (You need to choose any local Company Mauritian context)

GUIDELINES OF HOW TO PROCEED

Introduction Explain your of choice of company, describe briefly the background and give an overview of the industry its operating. (350words) [3 marks]

Body Conduct a SWOT analysis of the company in the real context (925 words) [10marks]

Conduct a PESTEL analysis of the company (925 words) [10marks]

Conclusion (300 words) [3 marks]

Presentation of assignment and application of the marketing environment analysis tools [4marks] put maximum pictures, logs, diagrams...