Question: Our local economy is going through a fast changing phase. Marketing managers are making most of the marketing tools to differentiate their products from their

Our local economy is going through a fast changing phase. Marketing managers are making most of the marketing tools to differentiate their products from their competitor's. Due to many internal and external factors, marketing managers constantly need to review the stance of their company on the market and take strategic decisions for the long term survival of their companies. Analyse the internal and external environment in which any company is operating. (You need to choose any local Company - Mauritian context) Introduction Explain the choice of the selected company/Product, describe briefly the background and give an overview of the industry it's operating. (300words) [3 marks]

Body 1. Conduct a SWOT and a PESTEL analysis of the company or the product chosen in the real context (900 words) [10marks]

2. Conduct analysis of the 4Ps company (1000 words) [10marks]

3.Conclusion (300 words) [3 marks]

Presentation of assignment and application of the marketing environment analysis tools

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

You will be creating a fictitious company whose only presence is in the United States (domestic entity and domestic sales only). As you put this company together, you will apply what you have learned...

Ferrell & Gresham (1985), A Contingency Framework for Understanding Ethical Decision Making in Marketing, Journal of Marketing, Vol. 49 (Summer), pp. 87-96. Just Try and Social Distance This,...

Assignment question: Our local economy is going through a fast-changing phase. Marketing managers are making most of the marketing tools to differentiate their products from their competitors. Due to...

Total Marks: 30 marks Word limit: 2500 Assignment question : Our local economy is going through a fast-changing phase. Marketing managers are making most of the marketing tools to differentiate their...

Here is all the Questions of my project, But I need answers only for part 4 Below here I am going to attach the answers for part 1, and 2 so this will help you give answers of part 4 PLEASE ANSWERS...

Based on the information provided in the case, briefly discuss how would the use of activity-based costing help Tim Lahn determine proper manufacturing cost for BMA 3C4. IMA The Association of...

Management 4390 Exercise: Applying the Content of Chapter 3 to your Company 1. Which of the five competitive forces is creating the strongest competitive pressures for your digital camera company? 2....

The Coca-Cola Company Executive Summary Coca-Cola has been the staple in the soft drink market since John Pemberton founded the company in Atlanta, Georgia, 1866. With 1.8 billion Coke bottles...

For this assignment, you will write a case analysis. You have a choice of using Case 27 in your textbook, 3M - The First 110 Years, or choosing a case from the list below. Then, write a comprehensive...

1. Analyze the article Remember to use the analysis tools in your writing ask yourself after reading the article "so what?" and "why is this important?" *** Article: Marketing is important to every...

Ace Maintenance, Inc., repairs heavy construction equipment and vehicles. Recently, the Shanti Construction Company had one of its giant earthmovers overhauled and its tires replaced. Repair work for...

Describe several career development programs that would be useful for individuals planning on making a career or job change. Suppose they have worked in one field for 7-10 years (e.g. engineering)...

Which of the following would generally see an increased risk of default in residential mortgage loans? a ) Borrowing at a fixed - rate b ) c ) Having a higher credit score Buying later in the cycle d...

Of the following hard drives, which one is fastest? a . SATA 6 G b s S S D b . SATA 6 G b s 1 0 , 0 0 0 R P M drive c . M . 2 SSD using a SATA Revision 3 . 0 interface d . PCle NVMe SSD card

=+. I wish he would get off of the phone.

=+important bit. Speaking of our beloved CEO, Thomas is going to be our guest of honor, so to speak, at the quarterly sales meeting next week and

=+7. Media Skills: Podcasting [LO-6] To access this podcast exercise, visit http://real-timeupdates.com/bce5, click on Student Assignments, and select Chapter 6, page 147, Activity 6 and listen to...