Total time : 03 hours Case Study: Legal and Profitable? Spotify: The Challenge of an Online music service. 1. Please read it carefully and answer the following questions: Fill in the blank: 04 marks A. Who were two main competitor of Spotify and from which origin? a. _____________________ b. _____________________ B. From the end of 2012 to the middle of 2015, the company expanded its network from _____________ to _______________ market. C. Users can access Premium service for ______________ per month to enjoy ___________ access. D. In Sweden _________% of digital music revenue comes from streaming service. What does Daniel Ek and Martin Lorentzon wanted to offer to their audience? What was their biggest challenge in 2006 and how they figure out the solution? (100-150 words) 04 marks How Spotify collaborated with commercial partnerships? How they manages customer expectations? (100-150 marks) 04 marks How Daniel Ek develop his service blueprint? Why he chooses peer-to peer architecture? (100-150 words) 04 marks How Spotify positioned itself online? who were their potential target audience and what is the threat they have initially when it was launched? (100-150 words) 04 marks What was their compensation model and why music right holder criticized Spotifys compensation? (100-150 words) 04 marks