Tracking consumers through the omni$-$channel decision process can be difficult because it plays out across different channels and physical locations. Compounding the issue of identifying omni$-$channel consumer behavior is the fact that $\_\_\_\_\_\_\_\_.$

Group of answer choices

age groups tend to move uniformly through channels

consumers often exhibit homogenous behaviors

tracking cookies are difficult to use

patterns of navigation differ across consumers

the technology is too advanced to be effective