Question: Tracking of a user's browsing behavior raises privacy concerns, particularly if such a profile can be linked with a user's identity. These concerns have become

Tracking of a user's browsing behavior raises privacy concerns, particularly if such a profile can be linked with a user's identity. These concerns have become a public issue and are being examined in the media, by privacy rights groups, and by governmental agencies concerned with consumer rights. How can these concerns be addressed?

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