Trade offs hemopure would represent for elective surgery segment and for trauma segment

Consider Biopure's Hemopure human blood substitute produet. Drawing on the video lessons & Eager Sellers article, explain the tradeoffs that switching to Hemopure would present for two consumer segments: (a) the elective surgery segment and (b) the trauma segment. As part of this analysis, explain the gains and losses that would arise from use of this new product for each segment separately. Determine which segment would be a better fit for the Hemopure product. Now, assume Biopure launches the Oxyglobin product in the veterinary market. Drawing on the video lessons and the Eager Sellers article (e.g., consider gains and losses), craft a winning customer value proposition for Oxyglobin. Describe and briefly justify each facet of your proposed customer value proposition (i.e., what, who, how). Classify Oxyglobin from among the four types of innovation in the Eager Sellers article (i.e., Easy Sell, Smash Hit, Sure Failure, Long Haul on p.7). Justify your classification according to the criteria used in the article. Then, based on your classification, draw from recommendations in the article to provide Biopure with one key piece of advice about their strategy for Oxyglobin (briefly explain why your advice is important). iction: assignment should be up to (not more than) 800 words of text. Please at by writing something like