Trade Shows
	Total Cost = Fixed Cost + (Variable Rate Number of sales)
Fixed costs of trade shows
		Cost per show	# of shows	Total Costs
	Registration	$ 3,000.00	10	$ 30,000.00
	Booth	$ 133.33	10	$ 1,333.30	Note: $4000 booth can be used for 30 shows. Cost of booth for one show is 133.33
	Cost to ship booth	$ 1,500.00	10	$ 15,000.00
	Travel	$ 2,000.00	10	$ 20,000.00
	Promotional materials	$ 2,800.00	10	$ 28,000.00
	Total fixed cost			$ 94,333.30
Variable costs of trade shows
Material costs for trade shows
		Cost of manufacturing per item	Number of items per order	Average orders per show	Average items per show	Average items per year	Munufacturing per order	Manufacturing costs per show	Manufacturing costs in year following show	Total manufacturing costs for one show	Total manufacturing costs for ten shows
	Necklace	$ 8.05	25	32.5	812.5	16250	$ 201.25	$ 6,540.63	$ 6,540.63
	Earings	$ 5.50	12	32.5	390	7800	$ 66.00	$ 2,145.00	$ 2,145.00
	Total					24050	$ 267.25	$ 8,685.63	$ 8,685.63	$ 17,371.25	$ 173,712.50
Sales revenue for trade shows
		Average orders per show	Average items per show	Sales revenue per item	Sales revenue per order	Revenue per show	Revenue in year following show	Total revenue for one show	Total revenue for ten shows
	Necklace	32.5	812.5	$ 17.00	$ 425.00	$ 13,812.50	$ 13,812.50
	Earings	32.5	390	$ 12.00	$ 144.00	$ 4,680.00	$ 4,680.00
	Total				$ 569.00	$ 18,492.50	$ 18,492.50	$ 36,985.00	$ 369,850.00
	Fixed costs for 10 shows	$ 94,333.30
	Variable costs for 10 shows	$ 173,712.50
	Sales for 10 shows	$ 369,850.00
	Profit for 10 shows	$ 101,804.20
	Profit for average order	$ 156.62
	Note: each trade show involves 40 hrs of preparation and 27 hrs of time at the show from each of the owners. We do not have a hourly rate, however this should factor into the decision.
Sales representative option
	Total Cost = Fixed Cost + (Variable Rate Number of sales)
Fixed cost of sales rep	Annual total for 4 reps
	Rental space	$ 9,600.00
	Sets of sample boards	$ 11,600.00
	Catalogues and promo items	$ 2,400.00
	Bookkeeper	$ 1,920.00
	Total fixed cost	$ 25,520.00
	Average sales	$ 341,400.00		Each sales rep sells 10-15 orders per month
	Manufacturing costs	$ 160,350.00		Ave sales per rep	12.5
	Commission	$ 51,210.00		Total sales per month	50
	Total variable cost	$ 211,560.00		Annual sales volume	600
	Annual profit	$ 104,320.00
	Profit for average order	$ 173.87
Contribution Margin
	Profit per Unit	No of Units	Profit per sale	Contribution Ratio per order	Contribution per Sale	Contribution per Unit
Trade show	8.95	25	223.75	0.741507871	$116.14	$4.65
	6.5	12	78	0.258492129	$40.49	$3.37
			301.75		$156.62
Sales rep (factoring in commission)	7.6075	25	190.1875	0.741507871	$128.92	$5.16
	5.525	12	66.3	0.258492129	$44.94	$3.75
			256.4875		$173.87

Foxy hopes that expanding into the US market will increase pretax profits by $100,000 per year. How many orders must Foxy generate through trade shows and sales representatives to achieve this target profit?