Trading down refers to $\_\_\_\_\_\_\_\_$Blank when repositioning a product.

Multiple Choice

reducing the number of features, qualities, or price

reducing the amount of product carried as inventory

reducing the number of product items in a product line

redirecting marketing resources from a $$cash cow$$ target market to one that is not performing as well in the hopes of increasing sales and profits

encouraging consumers through the use of coupons and deals to purchase a firm$$s lower$-$priced products