Question: Trading down refers to when repositioning a product. Multiple Choice reducing the amount of product carried as inventory reducing the number of product items in
Trading down refers to
when repositioning a product.
Multiple Choice
reducing the amount of product carried as inventory
reducing the number of product items in a product line
redirecting marketing resources from a "cash cow" target market to one that is not performing as well in the hopes of incr
and profits
encouraging consumers through the use of coupons and deals to purchase a firm's lowerpriced products
reducing the number of features, qualities, or price
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