Transitional Elements

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Steve Case saw infinite possibilities in online business. Steve Case was determined to turn his vision into reality. The techies scoffed at his strategy of building a simple Internet service for ordinary people. Case doggedly pursued his dream. He analyzed other online services. He assessed the needs of his customers. He responded to their desires for an easier way to access information over the Internet. In 1992, Steve Case named his company America Online (AOL). Critics predicted the companys demise. By the end of the century, AOL was a profitable powerhouse. An ill-fated merger with Time Warner was a financial disaster and led to Cases ouster from the company.