Question: Trini sold directly through her website as well as Amazon Marketplace and her shoes retailed in all Babies R Us and Carter's stores. Trini had

Trini sold directly through her website as well as Amazon Marketplace and her shoes retailed in all Babies R Us and Carter's stores. Trini had a large network of contacts in the both the baby and toddler retail industries and many of her contacts provided their customers with referrals and direct links to her company's website. Trini had improved her website's ranking through her hosting packages editing tool but still found her company's name on page three of search results no matter which key words she used. There were just too many other companies using her key words and she couldn't compete. Trini was determined to increase traffic to her website, and her shoes. Which scenario should Trini pursue?

Multiple Choice

Trini should consider using search engine optimization.

Trini should consider using multichannel marketing.

Trini could pay for reciprocal links to drive traffic to her website.

Trini should consider negotiating a sponsored link from Google, Yahoo!, and Bing.

Trini sold directly through her website as well as Amazon Marketplace

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