True$/$False $(5$ points each$)$

$2.$ Subliminal advertising is a strategy used by marketers that influences customers at a subconscious level.

$2.$ Applying Weber's Iaw, or just noticeable differences $($JND$),$ it makes sense for the Mars Corporation to increase the size of a Snickers bar from $1\mathrm{.}86$ oz$.$ to $1\mathrm{.}8802$ and simultaneonsly increase the price from $$1\mathrm{.}49$ to $$1\mathrm{.}79.$

$3.$ When Sam's Club models its "Great Value" brand of bleach after Clorox bleach $($ce$.$ similar jug shape, similar colors$),$ it is using stimulus discrimination to attrect buyers.

$4.$ When consumers use Ben Gay to soothe aching muscles, they are operantly condilioned by negative reinforcement.

$5.$ Maslow believes purchasing a Chicago Cub jersey fulfills a need at the SelfActualization level.

$6.$ Peopleare more likely to experience cognitive dissonance over purchasing a condominium fime share than they would purchasing a pair of running shoes.

$7.$ If you are walking by a table in a restaurant, see a delicious piece of cheesecake on someone's plate, grab their fork and take a bite, you are acting on your 'ego', according to Sigmund Freud.

$8.$ Psychographic segmentation involves dividing people into groups primarily based on personality $($eg$.$ happy vs sad, nice vs mean, extravert vs introvert$)$

$9.$ Aslongas celebrities have a likeable persona, marketers can effectively employ them as product endorsers.

$10.$ The best way to market to customers who are purchasing a high involvement product is to provide plenty of information and spend time engaging with them