True or False : Indirect costs are those that cannot be tied to any patient care service line.

True or False: Volume variance is the difference between targeted and actual performance levels of a service.

True or False: In a full costing approach, direct and variable costs are assigned to the service unit

True or False: The service effectiveness ratio relates to whether the strategy drove a certain number of people to trial.

True or False: Organizations are finding it more difficult to track digital expenditures than traditional media expenditures.

True or False:Inbound marketing efforts must be tracked along the two dimensions of source and flow.

True or false: The volume of mentions of a brand in the digital environment is referred to as hits.

True or False: To be influential on social networks, a person must talk about the health system and influence many others.

True or false: An effective marketing evaluation system should have more depth than breadth in terms of its components.

True or False: Healthcare organizations should conduct a marketing audit prior to hiring a marketing director.