Question: True or False ( Judge every statement with a T or F mark. 2 0 points ) ( ) 1 . It appears that the

True or False (Judge every statement with a T or F mark. 20 points)
()1. It appears that the power in marketing channels is shifting increasingly toward retailers.
()2. The use of private branding has resulted in greater power for the retailer in the channel of distribution.
()3.From a channel-management perspective, it would appear that the use of coercive power should generally produce better results in helping forge long-term working relationships.
()4.Wholesalers include merchant wholesalers, manufacturers representatives, agents, and brokers. Brokers make their profit by buying at a wholesale price and selling at a marked-up price to their downstream customers.
()5.Multi-channel structures do not work well in reaching customers in consumer markets.
()6. The core of distribution channel success lies in identifying and meeting target consumer or customer segments demands for service outputs.
()7.Exclusive distribution is the requirement by a manufacturer that its channel intermediaries sell only its products or brands, no competitors products or brands.
()8.One of the major challenges facing retailers is the vertical integration forward into retailing by manufacturers.
()9.In general, a firm is more likely to use of intermediaries when its market is small.
()10. For a manufacturer, using direct distribution means to open up its own brand stores.

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